Interview with Matthias Leuschner/Head of Market Management:

Matthias, what is your job as head of market management
To introduce the topic of industrial labelling to new contacts. LinkedIn is now the source of new contacts. Before that, we consult with Marketing and Sales about the target groups and their needs. And then it's time to make phone calls.

Is this still up to date? Can you reach your contacts?  
Managers and decision-makers are usually shielded. My motto is to pick people up. Only an exchange gives you the certainty that there is clarity with a brief clarification - interesting or not. Get to the point quickly and formulate your request clearly.

And does that work? What are the chances of following up after the first meeting?
With good preparation and existing references, it's 20-30%. The 'soft' factors should not be overlooked. The 'mindset' - the positive inner attitude - is important. Do I look serious and can I react calmly to the other person? The mood of the day also plays a role. If these factors are right, you will quickly find a point of contact. The time limit for getting someone's attention is about 60 seconds. That's sporty. For me, after all these years, it's still a challenge that I enjoy. And that may be the key to opening the door to new contacts.