Innovative coil labelling at thyssenkrupp Steel Europe News | 24.06.2025

Modern products with new look: thyssenkrupp Steel Europe has rethought labelling

Germany's leading steel manufacturer thyssenkrupp relies on a modern, efficient labelling solution for coils and sheet packages, showcasing not only top-quality steel, but also the Group's corporate design. In modern steel logistics, the label is the product's business card. It must not only be read error-free, but it also represents the manufacturer's quality standard directly at the customer's site.

As part of the changeover, the Odette labelling system was comprehensively optimised. The aim was to achieve simple, reliable handling with consistently high information security. The tried-and-tested GRAPHIPLAST® solution was chosen, as it has proven itself in industrial use for years. 
The GRAPHIPLAST® material is a specialty plastic that can be printed like paper, yet possesses the robust properties of a rigid plastic card. In harsh environments such as hot or cold rolling mills, this material defies mechanical stress, chemical influences from oils or emulsions, and extreme weather conditions during outdoor transport and storage.
 

Another step towards greater efficiency is that thyssenkrupp will use laser printers to print the labels in future. This will reduce printing costs and speed up the labelling process. From now on, the following applies when applying labels: One touch. One label. Done. Switching to industrial laser printing makes it possible to output variable data, barcodes, and the new corporate design within seconds and with maximum contour sharpness directly on the production line. Since GRAPHIPLAST® is optimized for this printing technology, the print image remains smudge-proof and scratch-resistant. Employees on the packaging line save valuable time, as time-consuming intermediate steps or manual pre-packaging are eliminated.

Sticks. Holds. Stays. That is the promise that S+P Samson makes with its industrial labelling solutions.


The coil's origin is clear at first glance, which increases its recognition value. This inspires trust and highlights the quality standards of one of the steel industry's leading companies.

Would you also like to modernize your identification processes, reduce costs, and increase information security? Our experts analyze your existing printer infrastructure and develop tailor-made material solutions for your production lines. Contact us for a non-binding consultation or request samples.

Close up of wrapped steel coil with label on strapping band