Seamless traceability, even in extreme weather conditions

Precast concrete elements are exposed to harsh environmental conditions in the building materials logistics sector. Even when stored outdoors, the material is exposed to UV radiation, heat and moisture. During subsequent transport to the building site, these factors are compounded by mechanical stresses, dust and abrasion.

Conventional standard labels quickly reach their limits in these conditions; they fall off, fade or tear. This can result in missing product data, a disrupted supply chain, and the loss of visual brand presence directly on the component.

Critical factors for reliable labelling in concrete construction

To guarantee seamless traceability from production to installation, a specially adapted labelling solution is required. GRAPHIPLAST^® 7177 was developed to address these challenges and the three key success factors in building materials logistics:

• Strong adhesion to difficult surfaces:
  A specially developed pressure-sensitive adhesive ensures immediate adhesion – even on slightly damp, rough or porous concrete surfaces.
   
• High resistance to external influences:T
  The backing material is extremely tear-resistant and withstands UV radiation, extreme temperature fluctuations and mechanical abrasion without fading.
   
• Reliable legibility throughout the entire logistics process:
  Logos, serial numbers and barcodes remain perfectly scannable and legible throughout the entire storage and transport phase.

Precise labelling protects brand presence and logistics processes

The combination of durable special films and robust printing technology ensures transparency of quality on the construction site. Instead of illegible notes, manufacturers benefit from clearly structured processes, error-free allocation on site, and a professional brand image in building construction and civil engineering.