Globally connected: expert knowledge for your labelling processes. News | People | Dates | 22.04.2026

In a globalised industry, challenges do not stop at national borders. From Brazil to the USA, China to Dubai, the marking requirements in heavy industry are as diverse as the environments in which they are used. To leverage this wealth of experience for the benefit of our customers, 25 experts from our global sales network convened last week for an intensive sales meeting.

Knowledge transfer is a driver of innovation

For three days the focus was on exchanging views on specific market requirements. Participants brought concrete practical examples with them, ranging from the steel industry in Brazil to technologically sophisticated automotive supply chains in Europe and Asia. This direct insight into global applications enables us to identify trends at an early stage and develop solutions that go beyond the standard.

Insights into the future of labelling

In addition to market discussions, the meeting focused on material development and innovation. We presented our latest label technology developments – materials that can withstand even more extreme conditions and further streamline processes thanks to their intelligent features.

Marketing and service worldwide

Strategic direction in marketing and digital services was also a key topic. Our goal is to provide access to our labelling solutions efficiently and straightforwardly worldwide.

The 2026 International Sales Meeting once again demonstrated that S+P Samson's strength lies in combining technological innovation with concentrated expert knowledge and a deep understanding of our customers' processes.